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Nike in Sportivic's blog


10 sentences about Michael Jordan

When it comes to basketball, the first name that comes to mind is probably Michael Jordan, who might have been the best player in the history of the sport. The American athlete made an impression thanks to the quality of his game and for his collaboration with Nike. (Especially in terms of basketball shoes.)


Running shoes with chip, the running experience

Reality is starting to be increasingly unbelievable. Especially for as little technological beings like me who often hallucinate with inventions that appear in James Bond films (although much more with some from the classic cartoons). I do not know what will you be thinking at this point but let's talk about running shoes.


Running shoes with sensor chip: total control

Running. Probably the oldest sport that you can think about. We start going to run without almost realizing it. Take a T-shirt and sneakers and go. Start your MP3 player and focus just on your breathing. But running has become something more. Large firms have been put to work to make our daily run a much more complete experience.


Sportswear: sport trends

The canvas tracksuits and rubber sport shoes belong to the past. You already knew. Now sport also means fashion and there is no better proof of it than the collaboration as capsule collections from different designers together with the most famous sports brands. Among them, Stella McCartney, one of my favorites, which has already worked several seasons designing women's...